Issues with user responses
We’ve been disappointed in user responses to our product. Here’s some thoughts on the matter.
People are very interested in the site and the technology when they hear about it. They take a look then never come back, bummer.
We can see customers adding items to their carts, but not purchasing so our conversion rates are terrible. What’s up with that?
I think it’s
-Users are just testing the technology
-Potential customers don’t know our site so they don’t trust us
-Pot. Customers are looking at the item in their cart, then going to the retailers site to buy or checking for prices and other places to buy on Google and Amazon.
What’s wrong with our current model?
-Users are not used to click-in-video technology.
-Users will click once to test the technology, but not click after that. One reason is that the player stops when someone clicks on an object. This disrupts their experience. Several users have asked for a player that doesn’t stop with something is clicked.
-The player takes the user to another window or tab when clicked. This also disrupts the experience. We need a lightbox for video clicks.
-Why aren’t users clicking on more stuff? I think one reason is because products are not shown in a favorable environment. This is why models are used, that is, retailers are selling an image as much as a product. Products simply used in video are not flattered by models or other favorable images. It’s hard to believe, but this is what sells products, not the product itself.
-Target market is way too broad. By just adding links to any object, it’s almost impossible to target specific products to specific target groups.